Happy Victims - Kyoichi Tsuzuki (2025)
Discover the exclusive Happy Victims jewelry collection, inspired by Kyoichi Tsuzuki's iconic series. Each piece tells a story of brand-name obsessions and personal style.
Why You’ll Love It
- Handcrafted jewelry inspired by fashion obsession
- Unique and statement-making pieces
- Perfect for fashion enthusiasts and trendsetters
- High-quality materials and craftsmanship
- Limited edition designs for a one-of-a-kind look
FAQ
What is the inspiration behind Happy Victims jewelry?
Happy Victims jewelry is inspired by Kyoichi Tsuzuki's famous series that explores brand-name obsessions and personal style.
Are the jewelry pieces limited edition?
Yes, each piece in the Happy Victims jewelry collection is a limited edition design, ensuring exclusivity.
What materials are used in the jewelry?
Our jewelry is crafted using high-quality materials to ensure durability and a luxurious look.
Between 1999 and 2006, before fast fashion and social media changed the world forever, Kyoichi Tsuzuki published 87 instalments of his Happy Victims series in the fashion magazine Ryuko Tsushin. In cramped quarters across Tokyo, these anonymous disciples joyously detailed the ritual and the sacrifice of their brand-name obsessions. A Buddhist monk with a Comme des Garçons shopping habit, an Alexander McQueen collector listening to neighbours through paper-thin walls—photographed at home, their collections before them, Kyoichi’s anti-heroes exist in parallel to the fashion universe of fame, fantasy, and glamour. Happy Victims was first published in book form in 2008. Long out of print, this edition follows Apartamento’s reissue of Kyoichi’s earlier seminal work, Tokyo Style. The new hardcover design comes with an updated foreword by the author, Japanese photographer Kyoichi Tsuzuki, and an introduction by Isabella Burley of Climax Books.
While the cover and belly band have been completely reworked, in collaboration with designer Han Gao, the book’s interior maintains a simple, documental format: one happy victim per spread, Kyoichi’s photos supplemented by a short commentary on the individual and his or her daily schedule. Not typically members of the leisure class, the goths, Lolitas, and stringent Margiela fans must also go to work and find time to care for their clothes.